Dallas Cowboys owner Jerry Jones can now more easily buy a Lincoln. 

On Thursday, the Ford (F - Get Report) owned automaker opened a new showroom at the Dallas Cowboys' headquarters in Texas.

This is the company's second customer center and is a pilot program.

Lincoln has been in the spotlight this year following the unveiling of the new Lincoln Navigator, which is set for a delivery date towards the end of this year. Kumar Galhotra, president of Lincoln, said the company isn't releasing sales projections, in an interview with TheStreet.

With all due respect to the Navigator, Ford's new Mustang looks way cooler. Just saying. 

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