The mega fight on Saturday between Floyd Mayweather and Conor McGregor is expected to break Pay Per View records and corporate America wants to get a piece of the action.
Buffalo Wild Wings (BWLD) announced this week that they will be showing the fight at about half of their locations after declining to show Mayweather's last mega fight in 2015 against Manny Pacquiao. Two years ago the company said that it would cost as much as $6 million, or $5,100 per location, to show the fight.
Fellow entertainment restaurant Dave & Buster's Entertainment (PLAY) will also be showing the fight in its locations' private event spaces. The company is offering drink specials and a buffet for the fight.
Sports drink BodyArmour is sponsoring the fight itself as the "official hydration beverage of Mayweather vs. McGregor." Chairman Mike Reopole said, "BODYARMOR was created to provide a better-for-you hydration option for athletes who want to perform at their best and there's no better example of two athletes who will be competing at the highest level than Mayweather vs McGregor."
Tequila brand Avion plans to release a special limited edition commemorative bottle of its highest end tequila, Avion Reserva 44 Extra Anejo, in celebration of Mayweather's 50th fight.
Anheuser Busch In-Bev (BUD) subsidiary Corona is the fight's main sponsor. While it is not known how much the company paid to have its logo prominently displayed in the center of the ring during the fight, the original asking price for that sponsorship spot was reportedly $10 million.
Previous Mayweather sponsor and LVMH Moet Hennessy Louis Vuitton (LVMUY) subsidiary Hublot's logo will once again be displayed on Mayweather's trunks during the fight.
Mayweather vs. McGregor: The Fight of the Century