Cinedigm (NASDAQ: CIDM) announced today that the company has chosen Bamboo as their mobile and social advertising agency of record. Bamboo will provide full-service media, creative, and analytics services to support Cinedigm's OTT channels, including Dove Channel, CONtv, Docurama and the forthcoming WHAM Network.

Bamboo has been leading mobile-first growth strategies for clients since 2014 and has managed ~$100MM in media spend for brands including Hotel Tonight, Dropbox, Peloton Cycle, and Microsoft. They couple tremendous mobile and paid social expertise with an "extension of the in-house team" mentality that makes them the perfect partner for innovative, mobile-first companies in scaling mode.

"Our expertise in persona-based marketing coupled with Cinedigm's high-quality approach to building and distributing over-the-top content will allow us to achieve phenomenal things together. We believe that Cinedigm has a unique opportunity to scale into a future where personalized, OTT content is becoming the default entertainment choice for mobile-first consumers. We're incredibly proud to be helping them capitalize on that opportunity." Daniel Pearson, CEO of Bamboo.

"In the competitive OTT market, it's vital to have an innovative partner with a strong track record of success in mobile-first acquisition," said Erick Opeka, EVP of Digital Networks for Cinedigm. "We're excited to bring their customer acquisition expertise to our growing family of channels."

The deal comes amidst Cinedigm's recent announcement expanding its world-class OTT offerings to Amazon Fire and Google's Chromecast platform, and will soon be followed by Android TV, releasing in September 2017. These latest developments will expand the reach of Cinedigm channels to over 60+ million potential consumers.

Cinedigm channels utilizing Bamboo's services include:
  • Dove Channel: targeting the family values audience with movies and shows families can enjoy together. The content offering includes mainstream and classic family movies, documentaries, heartwarming TV series and children's programs. All of Dove Channel's carefully curated content reflects the time-honored standards of The Dove Foundation and its trusted Family Seal of Approval.
  • CONtv: catering to the enormous and avid Comic Con audience. The channel currently boasts 2,500 hours of original programming, curated films and TV episodes, and exclusive Comic Con panel coverage from dozens of annual nationwide conventions.
  • Docurama: targeted to the avid documentary audience with over 1,200 titles, including full-length and short-form documentaries, non-fiction TV programming, and behind-the-scenes interviews.
  • The WHAM Network: providing news, information and entertainment 24/7 focused on the fast growing global e-sports and gaming audience. Launches Fall 2017.

About Cinedigm

Cinedigm powers custom content solutions to the world's largest retail, media and technology companies. We provide premium feature films and series to digital platforms including iTunes, Netflix, and Amazon, cable and satellite providers including Comcast, Dish Network and DirecTV, and major retailers including Walmart and Target. Leveraging Cinedigm's unique capabilities, content and technology, the Company has emerged as a leader in the fast-growing over-the-top channel business, with four channels under management that reach hundreds of millions of devices while also providing premium content and service expertise to the entire OTT ecosystem.

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