- AI will help make sense of data and increase processing power. The future of platforms will rely on AI connecting to other AI to solve problems and in multiple forms of marketing intelligence to process and optimize our information.
- Customer experiences will continue to be important and influence the way that people make purchases, with expectations around experiences remaining high and even increasing. Platforms will have to be able to solve for experiences, both positive and negative.
- For a platform to master customer experience, it will need to harness and govern customer data appropriately, which requires data volume plus processing velocity to work together. In the same regard, the quality of data will also trump quantity. Marketers will soon be able to join any number of platforms together to combine data to reach these high degrees of volume and velocity.
- Platforms must begin building the capabilities to work across new marketing channels like augmented reality (AR) and virtual reality. It will be imperative not waiting until these technologies reach maturity.
About Rocket FuelRocket Fuel is a predictive marketing software company that uses artificial intelligence to empower agencies and marketers to anticipate people's need for products and services. Headquartered in Redwood City, Calif., Rocket Fuel has more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." Rocket Fuel, the Rocket Fuel logo, Moment Scoring, Advertising That Learns and Marketing That Learns are trademarks or registered trademarks of Rocket Fuel Inc. in the United States and other countries.