Boomerang Commerce, the leading Retail Performance Management solution, announces that Groupon (NASDAQ: GRPN) has renewed its Boomerang subscription for the second year in a row. Boomerang's pricing technology helps Groupon Goods offer its customers great value through compelling, competitive offers while driving revenue growth to its business.

"The Boomerang Commerce Price Performance Management solution continues to deliver significant business results while giving Groupon Goods the insights we need to competitively price and position our daily deals," says Groupon Goods Vice President and General Manager Nikhil Sagar. "Our pricing is sharp and strategic, helping us provide incredible value to our customers and partners."

Groupon uses Boomerang's Price Performance Management (PPM) application to make pricing recommendations based on a series of external factors — including consumer demand, market elasticity and competitive pricing — and internal factors — including traffic, deal profiles and sell-through targets. Through Boomerang's PPM dashboards, Groupon is able to measure performance, compare results and assess pricing health. In addition, the company can apply a test-vs.-control methodology to inform and execute offer-pricing strategies and drive sales conversions on its e-commerce site. By managing and monitoring the performance of champion/challenger pricing models, Groupon Goods is able to continually optimize its offer pricing while delivering real value and a world-class customer experience.

"Groupon Goods has been a true partner with us over the past two years," says Boomerang Commerce CEO Guru Hariharan. "Like any great partnership, the retailer has helped us expand our own product capabilities while we've helped them reap the rewards of improving their overall performance."

About Boomerang Commerce

Founded in 2012, Boomerang Commerce is a leading retail technology company led by veterans from Amazon and McKinsey. Our Retail Performance Management suite enables retailers to drive profitable growth, streamline operations and realize their merchandising strategy in today's hyper-competitive, customer-driven world. Our flagship product, Boomerang Pricing Performance Management, rapidly analyzes, tests and deploys smart pricing strategies at scale for products across multiple channels. Our customers include 10 of the top 30 retailers including Staples, GNC, and Groupon Goods. The company is backed by Madrona Venture Group, Shasta Ventures and Trinity Ventures and is headquartered in Mountain View, California. To learn more, visit

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