Retail has been a big negative spot in 2017, but don't tell that to PVH Corp  (PVH)  investors. The stock is up more than 33% so far on the year and investors are hoping that momentum continues when the company reports earnings on Thursday before the bell.

The company's strategy is unique and it's allowed PVH to flourish rather than be diminished by the woes in the sector, TheStreet's founder Jim Cramer, who also manages the Action Alerts PLUS charitable trust portfolio, said from the floor of the New York Stock Exchange Tuesday.

CEO Manny Chirico has "been amazing in recognizing that the place to do business is Europe," Cramer reasoned, adding that "the second place to do business is China."

Further, Chirico is no longer "hostage to the department stores," Cramer said. The company has found a way to navigate the pitfalls plaguing retail, not unlike Estee Lauder (EL) , which is navigating far better than its peers. PVH has also done a great job with its e-commerce strategy, helping to alleviate the pressure that many other traditional retailers have been feeling. Chirico is getting the strategy right and he will likely continue to do so, Cramer reasoned.

Back-to-school should give PVH a positive boost, but "Europe is going to be great," Cramer said, concluding: "I think he's going to rip the cover off the European ball."

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At the time of publication, Cramer's Action Alerts PLUS had no position in any companies mentioned.

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