Cigarette-maker Philip Morris International Inc. (PM) has been threatened with punitive action from the Indian government for allegedly violating the country's anti-smoking laws, Reuters reports.
The company was notified of the action in a letter from India's federal health ministry. The letter calls into question Phillip Morris' cigarette advertisements, the free distribution of Marlboro cigarettes at nightclubs and bars, and marketing its products on TV screens.
These actions are in violation of the country's tobacco control law and are subject to punishment under the act.
"You are requested to clarify your position and to show cause why appropriate punitive action be not initiated against the company and its directors," the letter to Philip Morris said.
The letter follows a previous investigation into Philip Morris' marketing tactics in India launched by Reuters. The letter from the country cites that probe.
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