Foot Locker's (FL - Get Report) epic stock crash on Friday and poor second quarter results from Macy's (M - Get Report) and J.C. Penney (JCP - Get Report) will probably only fuel excitement for the new 'Death of Mall' ETF.

Proshares recently filed the Long Online Short Bricks & Mortar Retail ETF with the Securities and Exchange Commission (SEC). The ETF mixes Amazon ( AMZN - Get Report) long exposure with SPDR S&P Retail ETF ( XRT - Get Report)  shorts. The SEC filing didn't reveal a listing exchange, expense ratio, or ticker.
 
If it had been in existence the last two years, it would have paid off in the form of a nearly 105% bump.
 
Amazon is up 85% over the past two years and the XRT is down 20% over the same period.