Walt Disney Co's (DIS) ABC Networks inked a deal with Nielsen NV (NLSN) to subscribe to the measurement company's out-of-home reporting service, Nielsen said in a Wednesday statement.

Nielsen is the only reporting firm that combines in-home and out-of-home ratings, achieved through a series of 77,000 panelists that monitor TV viewing away from home in places such as the gym, hotels, the office or a second home. Disney-owned ESPN and ESPN 2 were the first two networks to sign up for the add-on service earlier this year.

The data offers insight for both network programming and commercials so ABC can establish more detailed audience specs across screens and devices.

Nielsen stock traded down 1.15% Wednesday. Disney shares were up 0.68%.

More of What's Trending on TheStreet:

More from Stocks

Full Blown Trade War With China Will Pound S&P 500 Profits: Goldman Sachs

Full Blown Trade War With China Will Pound S&P 500 Profits: Goldman Sachs

Dow Wavers, S&P 500 and Nasdaq Rise Ahead of Alphabet Earnings

Dow Wavers, S&P 500 and Nasdaq Rise Ahead of Alphabet Earnings

3 Simple Reasons to Buy Bank Stocks With Juicy Dividends

3 Simple Reasons to Buy Bank Stocks With Juicy Dividends

PayPal's New Activist Investor Is Right for Thinking Stock Is 50% Undervalued

PayPal's New Activist Investor Is Right for Thinking Stock Is 50% Undervalued

Sergio Marchionne in His Own Words: Why Ferrari's IPO Has Been So Successful

Sergio Marchionne in His Own Words: Why Ferrari's IPO Has Been So Successful