ESPN, the sports conglomerate owned by Walt Disney ( DIS) , announced on Wednesday that it was bringing MultiCast to its ESPN App for Apple ( AAPL) TV, giving viewers the opportunity to watch up to four live streams simultaneously.

The service is meant to enhance the sports viewing experience for all ESPN fans, and especially those who enjoy watching college football.

ESPN in 2012 signed a 12-year deal to stream college football. The network is set to air up to 55 games per day this season, and the new service is the perfect complement for those games, Ryan Spoon, who heads digital for ESPN, told Recode.

Shares of Disney were rising in Wednesday morning trading. 

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Editors' pick: Originally published Aug. 16.

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