With a slowdown in traffic threatening the bottom lines of some restaurant chains, the savvier companies have resorted to increasing their technical acumen to make eating out more convenient for their customers, Bloomberg reported Tuesday.
TGI Fridays for example recently started allowing customers to pay their tabs via their Amazon.com Inc. (AMZN) accounts.
Meanwhile, Papa John's International Inc. (PZZA) said that it is closer to an e-commerce company than a pizza delivery company during its latest earnings call.
"We're much more close, I would argue, to Amazon than we are to a brick-and-mortar restaurant," Brandon Rhoten, Papa John's chief marketing officer, told Bloomberg.
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