Target Corp (TGT) on Monday said that it hired former executives from Walmart Inc. (WMT) and General Mills Inc. (GIS) to join its food and beverage business, as the retailer aims to ignite grocery sales, Reuters reports.

Former senior director of private brands, deli, and bakery at Walmart, Mark Kenny, was named Target's VP of meat and fresh prepared food.

Former president of General Mills' baking division Liz Nordile, has been appointed Target's VP of product design and development for food and beverage.

Target, which finds itself in an ongoing pricing war with the likes of Walmart and Kroger (K) , has been trying to improve its food business to gain market share. The Minneapolis-based retailer vowed in February to make price cuts related to groceries a top priority in 2017.

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