- Snap Ads, which are full-screen, 100 percent viewable, and have audio on by default;
- Filters, which can be customized and allow brands to be where their products are bought, thought about, or consumed;
- Snap Ads with Attachments, which include Long-Form Video, App Install, and Web View to allow brands to drive towards specific experiences from a Snap Ad.
Today, Rocket Fuel, the leading predictive marketing platform, announced that it has been named a Snapchat Certified Partner. The addition of Snapchat to the Rocket Fuel predicting marketing platform significantly increases the audience reach and demographic segments available to brands, while also allowing them to leverage Rocket Fuel's existing support for connected TV, instream and outstream video, and full episode player. With more than 166 million daily active users reported globally as of Q1 2017, the Snapchat integration will allow marketers using Rocket Fuel's predictive marketing platform to take advantage of this large and highly engaged audience, as well as Snapchat's compelling ad formats and its new measurement tools via one of the most comprehensive video offerings for brands and their agencies. The new capabilities include: