Tobacco Stocks Mixed as FDA Launches Campaign to Keep Kids Away From E-Cigarettes
Over 2 million middle- and high school students in the U.S. used e-cigarettes and other vaping devices in 2016.

The FDA announced Tuesday plans to launch an educational program geared toward discouraging children from using electronic cigarettes, the most commonly used tobacco product among young people.

The announcement comes about a week after the FDA released plans to reduce the amount of nicotine in tobacco products, sending tobacco stocks plummeting.

In early afternoon trading Tuesday, Phillip Morris Int'l (PM) was down 0.58%, British American Tobacco (BTI)  fell 1.35% and Altria Group Inc (MO)  slipped by 0.92%. Outlier Vector Group Ltd (VGR) traded up 2.04% after reporting a second quarter earnings beat Friday.

The FDA's "The Real Cost" campaign will release digital educational material about e-cigarette effects on kids starting in 2018. The FDA estimates the ongoing campaign has kept nearly 350,000 children aged 11 to 18 from starting to smoke between 2014 and 2016.

More than 2 million middle- and high school students in the U.S. used e-cigarettes and other vaping devices in 2016. Half of all middle and high school students who use a tobacco product of any kind used two or more, the FDA noted in its statement.

More of What's Trending on TheStreet:

More from Stocks

Burger King Issues Apology After Massive World Cup Promotional Fail

Burger King Issues Apology After Massive World Cup Promotional Fail

The Winners and Losers in Thursday's Market

The Winners and Losers in Thursday's Market

Stocks Tumble as Dow Heads for Eighth Straight Drop

Stocks Tumble as Dow Heads for Eighth Straight Drop

Starbucks Stock Is Still Plunging

Starbucks Stock Is Still Plunging

Tesla Received Tip That Former Employee Was Going to 'Shoot the Place Up'

Tesla Received Tip That Former Employee Was Going to 'Shoot the Place Up'