Los Angeles-based Eden Creamery is working with investment bank Barclays Plc (BCS) to explore a sale that could value the Halo Top low-calorie ice cream maker at as much as $2 billion, Reuters reported.
Eden Creamery is looking to take advantage of the recent interest big food companies have shown in premium and healthy ice cream brands. Unilever Plc (UL) acquired Talenti Gelato & Sorbetto, a lower-fat gelato and sorbet company, in 2014.
Low-fat and non-fat ice creams will make up about 10.4% of the $8.2 billion ice cream industry's revenue in 2017, data provider IBIS World said. The fastest growing ice cream brands are the "premium" ones - including General Mills Inc (GIS - Get Report) and Nestle SA's (NSRGY) Haagen-Dazs brand.
There's no certainty that Eden Creamery will be sold, but the company said its Halo Top brand surpassed Ben & Jerry's and Haagen-Dazs sales to become the best-selling ice cream pint in the U.S.
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