Hearst joins Sky and Liberty Global to invest in the Malaysian streaming company.

New York-based media company Hearst Communications Inc. has led a $133 million investment into iflix, a Malaysian video-on-demand service focused on emerging markets, Reuters reports.

Other new investors in iflix include Singapore-based financial institution EDBI and clients of Singapore's DBS private bank.

Existing shareholders Sky PLC (SKYAY , Liberty Global (LILA - Get Report) and Philippians telecommunications company PLDT Inc (PHI - Get Report) have each increased their investments in iflix as well. 

The investment brought the total funding raised by iflix in 2017 to over than $220 million.

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