"We are proud to join forces with Marriott International - combining our large-scale consumer base, leading-edge technology and consumer insights with their unparalleled hospitality expertise," said Daniel Zhang, Chief Executive Officer of Alibaba Group. "Together, we are elevating and redefining the travel experience for Chinese consumers to be more seamless and personalized as they embark on adventures to discover the world.""We have long admired Alibaba's digital expertise and deep understanding of Chinese consumers' needs and behaviors," said Arne Sorenson, President and Chief Executive Officer, Marriott International. "By forming this partnership, we are pairing our hospitality expertise with Alibaba's digital travel plaform, retail expertise and digital payment platform, Alipay, and driving membership to our loyalty programs. With the growing number of Chinese consumers exploring new destinations, this venture will introduce our hotels worldwide to this new and growing traveling class." The joint venture will elevate the travel experience for Chinese travelers in the following ways:
- Making Global Travel Easy : The joint venture will provide newly-integrated functionality to make the entire travel experience truly frictionless from planning, booking, paying and managing a trip to all of the acitivities associated once at the destination like shopping, dining and sightseeing. The joint venture will deliver user-friendly technology solutions that will open up a world of travel options for Chinese consumers.
- Personaliz ed and VIP Experiences : The joint venture will leverage technology to curate customized experiences for Chinese consumers. Marriott will offer access to private concerts, family-focused experiences, and court-side seats at sporting and other events through its Starwood Preferred Guest (SPG) Moments and Marriott Rewards Moments programs. Eligible members from Alibaba's loyalty program will benefit from personalized hospitality programs and Marriott's award-winning SPG ambassador program.
- Wallet- free Travel : Alipay will be accepted at Marriott hotels in select global markets with further expansion expected around the world.
- Next- Gen Loyalty : Connecting Marriott's award-winning loyalty platform - Marriott Rewards, The Ritz-Carlton Rewards and SPG - with Alibaba's large-scale consumer reach will establish a new benchmark for the next-generation loyalty program.
In addition, in celebration of Alibaba's Members day on August 8, Alibaba members will be able to enroll in one of Marriott's loyalty programs - Marriott Rewards, The Ritz-Carlton Rewards or SPG - and book exclusive Member Rates through one of Marriott's digital channels, beginning immediately. Special offers will also be available only on August 8 for members on marriott.fliggy.com.About Alibaba Group Alibaba Group's mission is to make it easy to do business anywhere. The company aims to build the future infrastructure of commerce. It envisions that its customers will meet, work and live at Alibaba, and that it will be a company that lasts at least 102 years.
About Marriott International Marriott International, Inc. (NASDAQ: MAR) is based in Bethesda, Maryland, USA, and encompasses a portfolio of more than 6,200 properties in 30 leading hotel brands spanning 125 countries and territories. Marriott operates and franchises hotels and licenses vacation ownership resorts all around the world. The company also operates award-winning loyalty programs: Marriott Rewards®, which includes The Ritz-Carlton Rewards®, and Starwood Preferred Guest®. For more information, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com. In addition, connect with us on Facebook and @MarriottIntl on Twitter and Instagram.Note on Forward-Looking Statements : This press release contains "forward-looking statements" within the meaning of U.S. federal securities laws, such as the estimated five-year growth figure for Chinese outbound travel and the anticipated benefits from the joint venture. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as "will" and "expect" and similar statements. Forward-looking statements are not historical facts, and involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including in this case the risk that a new program such as this joint venture may not be successful or fully achieve the objectives of the participants. Further information regarding these and other risks is included in Alibaba Group's and Marriott International's filings with the U.S. Securities and Exchange Commission. We make those statements as of the date of this press release, and we undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise, except as required under applicable law.
IRPR#1View original content with multimedia: http://www.prnewswire.com/news-releases/alibaba-group-and-marriott-international-announce-innovative-joint-venture-to-redefine-travel-experience-300500229.html SOURCE Marriott International, Inc.