Starbucks (SBUX - Get Report) shares are taking a beating on Friday following earnings, but just maybe this could be a rare buying opportunity. 

The king of coffee served up what has become the new normal for its quarterly earnings report card. In-line earnings, because Wall Street continues to hold Starbucks to a very high standard, U.S. same-store sales growth below heady gains seen in yesteryear and strong results in emerging markets.

Watch: Starbucks Has Come a Long Way Since It Went Public 25 Years Ago

Starbucks shares fell 10% to $53.53 Friday afternoon.

Guidance was OK, but nothing as to signal a major earnings re-acceleration over the next few quarters. Starbucks tries as it must to keep investor expectations in check, and doing so often leads to heightened volatility on earnings day.

Having said that, for several reasons there was a better tone around this particular report than in most recent quarters. Some things you have to like:

  • New CEO Kevin Johnson takes decisive action to close 379 mall-based Teavana stores. Teavana was, and has been, a horrible business. A company selling expensive loose leaf tea in dying malls? Come on. From an investor standpoint, it's good to see Johnson in what looks to be full control (despite Howard Schultz' office being nearby) and above all else, a business that is losing money being shed to invest elsewhere. 
  • Starbucks U.S. battled its own traffic challenges in the quarter, like just about every other restaurant chain. But the 5% comp increase suggests that, believe it or not, Starbucks has room to pass along even higher prices. Further, it shows that Starbucks' move toward drink and food premium-ization is slowly starting to take hold. Suddenly, building giant Roasteries in big tourist markets doesn't seem like such a bad idea. 
  • You have to really like the continued strong growth in mobile payment usage, especially as competing chains launch and enhance their own mobile strategies. Starbucks is likely to leverage its mobile payments business even further under Johnson, strengthening the ecosystem. 

And hey, how good does Starbucks look vs. Chipotle (CMG - Get Report) right now? Exactly.

Watch: Is It Time for Chipotle to Cut Its Losses and Change Its Name?

What's HOT on TheStreet

Intel Is Doing Cool Stuff

Intel (INTC - Get Report) is being reborn, and it's a matter of time before investors really appreciate it.

Shares of Intel jumped on Friday after the tech titan reported stronger-than-expected second-quarter financial results and raised guidance for the rest of the year. TheStreet takes a look at 11 cool projects Intel is working on that will shape its future, if not everyone's future.

Amazon Looking Sloppy

Amazon (AMZN - Get Report) probably just killed the hard-charging rally in its stock in the near-term.

Here are several of TheStreet's biggest stories on Amazon's bizarre earnings miss Thursday evening. The counter point to Amazon's quarter is this: imagine the longer-term impact to retailers such as Macy's (M - Get Report) , J.C. Penney (JCP - Get Report) and even Netflix (NFLX - Get Report) as a result of Amazon's investments. It will be felt, it's just a matter of time.

Meanwhile, yours truly jumped on Facebook Live at the crack of dawn to talk about Amazon, Starbucks and anything else that popped to mind. Enjoy.

Starbucks is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells SBUX? Learn more now.

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