If you listen to Starbucks (SBUX) execs, then everything at the coffee giant is amazing. 

Do some work in Microsoft (MSFT) Excel (as the analysts at Credit Suisse did below on Wednesday), and a glaring issue comes to light. That is, for all its digital leadership and ability to crank out new, more expensive drinks, Starbucks sales are on a long-term downtrend. Seeing as employee hourly wages and benefit costs are on the rise, as are costs to open new locations, a stubborn downtrend in sales is very unwelcome. It's especially unwelcome as most on Wall Street remain obsessed with Starbucks' growth prospects -- they could be in for some unfortunate surprises on the bottom line over the next year as a result.

The sales downtrend could force Starbucks down two paths, which come with negative consequences of their own. First, raise prices and risk sending people to Dunkin' Donuts (DNKN) or McDonald's (MCD) . Or two, whip up a boatload of new drinks and foods that go onto slow up order flow and tick off customers (which sends them to the aforementioned fast-food rivals). 

While Starbucks figures this out, yours truly is off to enjoy his $5 large coffee from La Columbe. All about full disclosure. 

Starbucks sales on a long-term downtrend $SBUX pic.twitter.com/tpT1Q0aOhR

— Brian Sozzi (@BrianSozzi) July 19, 2017

Starbucks shares rose 0.9% to $58.56 by Tuesday's close.

(Source for chart: Credit Suisse)

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Facebook could have a monster quarter: All signs -- from Snapchat's (SNAP) slowing user growth to more Instagram users -- point to a blowout quarter from Facebook (FB) next week. Wall Street obviously agrees. Needham raised its target price to $185 from $165 on Wednesday, with analyst Laura Martin striking a bullish tone on user growth.

"Our channel checks indicate more robust advertising revenue growth than we previously projected owing to more video ads (i.e., higher CPMs), faster Instagram revenue growth, and lower competition from SNAP than we had previously projected," Martin wrote.

Facebook is now "becoming the de facto near-monopoly mobile choice for brands and direct response (i.e., lead-gen) advertisers," she added. If Facebook shares don't trade higher after this quarter, then it's time to start selling all your stocks -- the stock market will be dangerously overvalued

This is ridiculous: Although I am a day behind here, the topic of horse meat is still worthy of a few words. Wild horse advocates are fighting to make sure the House Appropriations Committee maintains a legal barrier that bars the slaughter of wild horses for their meat.

Last week the committee took a step towards allowing horse slaughter in the U.S. by knocking down a ban on horse meat inspections by the Agriculture Department, USA Today reports.

Congress has for years prohibited horse slaughter operations by not giving funding for federal horse meat inspectors. Following a debate last week, the Committee in a 25-27 vote did not extend the prohibition into next year.

Guys, say no to horse meat. Insane.

 

Anyone for some tinned horse?? #horsemeat #dinner #Tajikistan #adventure

A post shared by saddlesorenomads (@saddlesorenomads) on

Apple iPhone 8 pricing looks insane: Apple's (AAPL) upcoming iPhone, the iPhone Pro a.k.a the iPhone 8, isn't going to be delayed, but it will cost more due to higher production expenses, JPMorgan said in a note to clients on Wednesday.

The firm increased its expected average selling price for the 10th anniversary version of the smart phone to $1,100, a $100 increase from its previous estimate. Start saving, people. 

Starbucks is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells SBUX? Learn more now.

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(This column originally appeared at 10:21 a.m. ET on Real Money, our premium site for active traders. Click here to get great columns like this from Brian Sozzi and other writers even earlier in the trading day.)

Employees of TheStreet are restricted from trading individual securities.

At the time of publication, Action Alerts PLUS, which Jim Cramer co-manages as a charitable trust, was long SBUX, FB and AAPL.

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