Baker Hughes, a GE Co. (BHGE) was initiated with a "market perform" rating by analysts at FBR Capital Monday and given a $42 price target that represents a potential 12.5% upside from the stock's previous closing price.
Baker Hughes shares were up nearly 2% to $38.07 in morning trading Monday in spite of the lukewarm initiation.
The firm believes that the company has "inferior exposure" to the most attractive investment themes and that the company must prove that it can ramp on cost synergies without cumbersome offsets.
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In a July 6 trademark application, Amazon subsidiary Amazon Technologies Inc. revealed it's planning "prepared food kits composed of meat, poultry, fish, seafood, fruit and/or and [sic] vegetables...ready for cooking and assembly as a meal," as well as primarily grain-based offerings.
The product's tagline: "We do the prep. You be the chef." Amazon already sells other companies' meal kits, including Tyson Foods Inc.'s (TSN) Tyson Tastemakers. Martha Stewart is even offering meal kits on Amazon Fresh, the company's grocery delivery service. But, this may be the first hint of something bigger for Amazon, which would put it in direct competition with newly minted IPO Blue Apron (APRN) .