With Amazon's (AMZN) stock price up 35% this year and competitors crumbling around the tech giant, why shouldn't CEO Jeff Bezos enjoy some time in the gym. 

In fact, he may be spending a good deal of time hitting the weights and sucking down whey protein. A photo of a ripped Bezos walking around the Sun Valley conference exploded on social media this weekend. The 53-year old Bezos looks one part Sylvester Stallone one part tech executive internally plotting to crush every single retailer alive. Obviously, Twitter had its fun with this one. 

Hat tip Bezos' trainer.

On another topic, here is what an ex-Amazon employee told TheStreet about Bezos' plan for Whole Foods (WFM) .

Amazon CEO @JeffBezos:
1998: "I sell books."
2017: "I sell whatever I want." pic.twitter.com/TzCxnu9Yap

— Khalil Sehnaoui (@sehnaoui) July 15, 2017

jeff bezos doesnt get enough credit for his performance in whiplash pic.twitter.com/k9wZK8VDro

— Derek Thompson (@DKThomp) July 14, 2017

i hope swole jeff bezos starts a trend of jacked tech ceos pic.twitter.com/00rxa85jaZ

— ಠ_ಠ (@MikeIsaac) July 14, 2017

<clears throat> ahem. Jeff Bezos is our new Chuck Norris 1/ pic.twitter.com/U8y67VAIv1

— erin mccann (@mccanner) July 14, 2017

@44 @darth @MikeIsaac @JeffBezos hey guys I just made my first meme pic.twitter.com/lSRUGpr4DC

— jana �� (@6other) July 16, 2017

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