The Toyota (TM) Camry is ready to take on SUVs.

Toyota has sold more than 10 million Camry's in the U.S. since its debut in 1983. Now, the Japanese auto-maker will look to keep the good times going with the new 2018 model, which just started rolling off an assembly line in Kentucky recently. But, with SUVs selling quite well in the U.S. amid the plunge in gas prices, the Camry has some stiff competition.

"I think we have provided amazing quality and fuel economy," Wil James, President of Toyota Motor Manufacturing, told TheStreet in an interview about the Camry's ongoing success.

The mid-size 2017 Toyota Camry XSE features aggressive front and rear styling, two things that have never been the norm for the the company's flagship family brand. 

The XSE clocks in at 268-hp with its V6 engine.

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