Apple's $1,200 iPhone 8 Could Be Vastly Overhyped
Barclays isnt buying the iPhone 8 'super cycle' other firms have predicted.

Barclays analyst Mark Moskowitz is not buying the projected "super cycle" in Apple's (AAPL) stock after the tech titan releases its highly anticipated iPhone 8 later this year. 

Amid reports that the highly anticipated smartphone may not include wireless charging, enhanced 3D technology, or Touch ID, Moskowitz contends that the phone's OLED display, the lone headline feature, won't be enough to convince consumers to upgrade.

"With OLED, we struggle to see the incremental benefits visually that would inspire a customer to replace an adequately-performing device," he noted.

"While battery life could improve with OLED, our conversations with industry participants suggest that most consumers will not notice any major 'must have' experience changes because of new OLED displays versus LCD," Moskowitz added.

Apple's shares rose 1.4% to $147.80 by Thursday's close.

What's Hot On TheStreet

How can we argue with this one: Shark Tank Star Kevin O'Leary is more fond of Tesla's (TSLA) product than its stock.

"At some point it has to fall to gravity," he said told TheStreet's Scott Gamm in an interview. "It's been trading on a different planet for years and now it has to trade on Earth." Amen.

Relax Apple stock bulls: For now, reports suggest a moderate delay in the Apple (AAPL) iPhone 8 ramp, rather than something more severe points out TheStreet's Eric Jhonsa. So far, the market has shrugged off concerns on a possible delayed iPhone 8 release (as in it misses the holiday launch window). But it's worthwhile to keep something in mind: Apple shares have lagged the S&P 500 over the past month, so some doubt may be trickling into the bull camp.

Further, key Apple supplier Taiwan Semiconductor Manufacturing Co. (TSM) just served up some uninspiring figures that suggest waning smartphone demand.

This beverage executive just went off the rails: Hat tip to TheStreet's Lindsay Rittenhouse for an insightful interview with SodaStream's (SODA) CEO Daniel Birnbaum, who pulled no punches in his views on PepsiCo (PEP) and Coca-Cola (KO) .

Said Birnbaum on why his company's stock has surged this year:

The company is addressing mega trends - health and wellness, convenience, consumer choice and good, important values. We have the right product at the right time. Our competition is prehistoric and that might explain the success we've seen around the world, particularly in Japan, New Zealand, Canada, Germany, Norway, all over the world. This is not a local phenomenon. This is a global mega trend. We're looking to embrace a sustainable world for our children to live in.

Birnbaum didn't shut the door on making acquisitions, either.

OK Target, we see you: It looks like shoppers are noticing some more deals scattered about Target (TGT) stores.

The discount retailer, which has sought to slash prices this year to better compete with rivals Walmart (WMT) and Amazon (AMZN) , said Thursday its second quarter results would come in above the high-end of its estimates for 95 cents a share to $1.15 a share. Target credited improved traffic and sales trends through the first two months of the second quarter.

Apple, Starbucks and PepsiCo are holdings in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL, SBUX and PEP? Learn more now.

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