As support for marijuana grows to an overwhelming majority, the question of national legalization is straying away from a matter of "if" and inching closer towards a matter of "when."
Up until this point, California's cannabis industry has been completely unregulated at the state level, but regulation is coming with California's Medical Marijuana Regulation and Safety Act, or MMRSA for short. This means that now is the time for venture capitalists to swoop in with investment, because once the MMRSA is implemented, growth in the industry may stagger under the weight of government oversight.
The looming threat explains why weed-incorporated consumables are popping up on the market each day.
Cue Cannabinier's newest product, Brewbudz, a marijuana infused coffee pod line. Think coffee, but without the jitters. "Cue Cannabinier's newest product, Brewbudz, a marijuana infused line of single serve coffee pods."
The pods are compatible with all K-Cup and K-Cup 2.0 style brewers and are 100% compostable, an aspect that resonates well with an eco-friendly market according to Timothy Walters, president and COO of Cannabiniers.
"The cannabis consumer tends to be eco-conscious," said Walters. "Youth today are very disenchanted with the K-cup concept, people don't like using them [because] they recognize that it's environmentally disastrous, but there's so many easy benefits to preparing a good cup of single-serve coffee. Marrying those two up and having an eco conscious solution that's natural and not a sugary drink is a healthy alternative and we think the market recognizes that."
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Editors' pick: Originally published July 14.