Blaze Pizza, the LeBron James-backed counter-serve pizzeria, has become the fastest-growing restaurant chain in the United States, with its 200th franchise opening Tuesday, according to Forbes.
The Cleveland Cavaliers' All-Star forward is an investor, franchisee and paid endorser of the company.
James became an investor in Blaze Pizza in 2012 and owns nearly 10% of the company's worth.
"LeBron helps us punch in terms of our brand awareness well above our weight," Blaze Pizza CEO Jim Mizes told Forbes.
Blaze Pizza, a Pasadena, Calif.-based chain, was founded in 2011 by Elise and Rick Wetzel and was modeled after the Chipotle Mexican Grill ( CMG) concept as a made-to-order approach to serving customers.
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