Amazon (AMZN) Prime members are eagerly clicking through more than 100,000 deals for the company's annual Prime Day sale on Tuesday.
But are the deals on Prime Day, which is running from 9 p.m. ET Monday to 3 a.m. ET Wednesday, actually better than the deals that Amazon will offer in a few months for Black Friday on November 24?
The consensus is that if you want an Amazon device, then buy it today, but if you want another item like a TV, then you are generally better off waiting for Black Friday, according to BestBlackFriday.com, a site that monitors the best online shopping deals.
Amazon's devices are all at their lowest price ever today -- or their price is at least matching their lowest Black Friday price. The Amazon Echo is 50% off today, selling for $89.99, which is $50 cheaper than its Black Friday price last year. In addition, Amazon had a sale for refurbished Echos last week for $89.99, so getting a new one for the same price is a steal. This big deal has made the Echo to the best-selling item in the U.S. on Prime Day so far.
In addition, Prime members can save $15 on the smaller Amazon Echo Dot, which is going for $34.99 today vs. its $39.99 Black Friday price last year. They can also save $50 on the portable Amazon Echo Tap, which is going for $79.99 today vs. its $89.99 Black Friday price tag.
However, if you're not looking to stock up on Amazon devices and can afford to wait, then you might be better off clicking through Black Friday deals on Amazon from the comfort of your home on November 24.
A good example is the prices and selection of TVs on sale this Prime Day. Over the past two years, TV deals on Amazon have been better on Black Friday than Prime Day. "For whatever reason, Amazon seems to drop the ball when it comes to TV sales on Prime Day," BestBlackFriday's Phillip Dengler said.
For example, Amazon was selling a 40-inch 1080p TCL TV for $199.99 on Tuesday, which is $75 more than a previous 2016 Amazon Black Friday deal for a better quality 40-inch TV.
Consumer Reports notes that Amazon is selling a 55-inch Element 4K UHD Smart LED TV with Amazon Fire capabilities for $400 on Tuesday, vs. its usual $650 price. However, the Element isn't a "high-performing TV," according to Consumer Reports' James Wilcox. In fact, it scored near the bottom of all the 55-inch models that the company tested. "None of these TV deals blow us away," Wilcox wrote.
If you can't hold off until Black Friday for a TV, Consumer Reports notes that the 65-inch Sony 4k smart TV did well in its ratings and can be snagged for $1,500 vs. its usual $1,600. While $100 off is a bit of a letdown compared to the 50% off sale for the Amazon Echo, it might be worth it for people who are in need of a good TV as soon as possible.