Fans of Apple Inc.'s (AAPL)  iPhone should be prepared to pay as much for the phone as they would for a laptop, according to Apple watcher and developer John Gruber.

Gruber says that the most premium version of the new iPhone 8 will start at $1,200. That figure tops the $1,000 price tag most industry watchers have estimated for the 10-year anniversary version of the game-changing mobile device. 

"It sounds to me like the OLED iPhone is a phone which Apple can't make 40 million of per quarter, at least not today. And if that's true, that means it should be more expensive. Not should in any moral sense, but simply because that's how the principle of supply and demand works. When supply is constrained and demand is high, prices go higher. The higher prices alleviate demand," Gruber said in his podcast, according to CNBC. 

What's Hot On TheStreet

Tesla's Model 3 is born: Tesla (TSLA) CEO Elon Musk tweeted photos of the first Model 3 ever produced, which appears to be black, in the evening on Saturday. The car is going straight to Musk's garage. "Ira Ehrenpreis had rights to 1st car as he was 1st to place a full deposit, but gave those rights to me as my 46th bday present. Tks Ira!," Musk said on Twitter.

Musk has said that production should ramp up quickly with 100 Model 3s produced in August, followed by 1,500 produced in September and up to 20,000 produced per month starting this December.

These people: So, who exactly are the people approving the outrageous compensation packages for Apple CEO Tim Cook and Netflix Inc.'s (NFLX) top dog Reed Hastings? BoardEx, the relationship mapping service of TheStreet Inc., examined the directors who hold this power. The biggest takeaway: some of these people are on the boards for way too long.

Amazon Prime Day is here: Amazon's (AMZN) Prime Day will kick off on July 10 at 9 p.m. ET and run through July 12 at 3 a.m. ET, with new deals being offered every five minutes. People who aren't Prime members already can sign up for a membership on or before July 11 to take part in the big sales event. TheStreet has full coverage here.

Amazon's inaugural Prime Day in 2015 was created to celebrate the company's 20th birthday and led to more new Prime subscribers than any other day in the company's history, Amazon said. Amazon did not divulge Prime membership signups for its second Prime Day in 2016, but did note that overall sales jumped 60% from 2015.

Not yet on this super IPO: The public listing of Saudi Aramco, possibly the largest IPO in history, looked very good on paper. After decades of reliance on a single, volatile commodity, Saudi Arabia would raise hundreds of billions of dollars to modernize its economy, while using the opportunity to improve its stature on the world stage. But, there are now a host of things that could derail this reported $2 trillion IPO, TheStreet reports.

Saudi Aramco CEO Amin Nasser reportedly said at the World Petroleum Congress in Istanbul on Monday the IPO could take place in the second half of 2018.

Apple is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL and FB? Learn more now.

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