Apple's (AAPL) iPhone 8 looks kind of cool. 

That is if yet another photo leak is to be believed. Noted Apple information leaker Benjamin Geskin tweeted photos of an alleged iPhone 8 finished prototype on Thursday evening. 

"iPhone 8 Prototype, Inside tip"

This ugly design, again? Hmm.. �� pic.twitter.com/qzlrEvl9XK

— Benjamin Geskin (@VenyaGeskin1) June 29, 2017
Suffice it to say, Apple is gearing up for the mother of all product launches. And consumers look ready to respond.
 
About 92% of iPhone owners say they are "somewhat likely or "extremely likely" to upgrade their smartphone in the next 12 months, according to a note from Morgan Stanley. The loyalty rate is up sharply from 86% one year ago.
 
Morgan Stanley's data is based on an April 2017 survey of 1,000 smartphone owners aged 18 and above in the U.S.
 
The wildcard: the survey arrives before iPhone users get a look at the price tag on the iPhone 8, which Goldman Sachs thinks could hit the market at a whopping $1,000.
 
Apple's shares rose 0.3% to $144.17 by Friday's close.
 
Apple is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL ? Learn more now .
 
Visit here for the latest business headlines.
 
Editors' pick: Originally published June 30.

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