Apple's (AAPL) iPhone 8 looks kind of cool. 

That is if yet another photo leak is to be believed. Noted Apple information leaker Benjamin Geskin tweeted photos of an alleged iPhone 8 finished prototype on Thursday evening. 

"iPhone 8 Prototype, Inside tip"

This ugly design, again? Hmm.. �� pic.twitter.com/qzlrEvl9XK

— Benjamin Geskin (@VenyaGeskin1) June 29, 2017
Suffice it to say, Apple is gearing up for the mother of all product launches. And consumers look ready to respond.
 
About 92% of iPhone owners say they are "somewhat likely or "extremely likely" to upgrade their smartphone in the next 12 months, according to a note from Morgan Stanley. The loyalty rate is up sharply from 86% one year ago.
 
Morgan Stanley's data is based on an April 2017 survey of 1,000 smartphone owners aged 18 and above in the U.S.
 
The wildcard: the survey arrives before iPhone users get a look at the price tag on the iPhone 8, which Goldman Sachs thinks could hit the market at a whopping $1,000.
 
Apple's shares rose 0.3% to $144.17 by Friday's close.
 
Apple is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells AAPL ? Learn more now .
 
Visit here for the latest business headlines.
 
Editors' pick: Originally published June 30.

More from Stocks

Dow Falls Sharply, Nasdaq Sinks as Wall Street Weighs Trump's New Trade Threats

Dow Falls Sharply, Nasdaq Sinks as Wall Street Weighs Trump's New Trade Threats

What Tesla Needs to Do to Fight Off High-End Automakers Going Electric

What Tesla Needs to Do to Fight Off High-End Automakers Going Electric

This Will Be the Ultimate Buy (or Sell) Signal for Stocks

This Will Be the Ultimate Buy (or Sell) Signal for Stocks

Companies Already Affected By Trump's Global Trade War

Companies Already Affected By Trump's Global Trade War

Here's What Wall Street Is Watching Monday as Stocks Nosedive

Here's What Wall Street Is Watching Monday as Stocks Nosedive