Twitter (TWTR) and IGN Entertainment are partnering to bring users live stream coverage of next month's 2017 San Diego Comic Con.
The ad-supported stream will be available from July 19 through July 22 worldwide, with about 13 hours of coverage.
Twitter and IGN previously partnered on a live stream for E3, which saw an average of 2.6 million unique views per day.
"Coming off the heels of live streaming original E3 content, we are thrilled to expand our live stream collaboration with IGN," Twitter chief operating officer Anthony Noto said. "This time we'll bring IGN's live coverage of Comic-Con to our highly passionate comedy and entertainment fans alongside the real-time conversation on Twitter."
IGN Live from SDCC will be hosted and produced by IGN and coverage will feature interviews from ABC (DIS) , AMC (AMC) , DC, Lionsgate (LGF) , Marvel, Netflix (NFLX) , Starz, TBS and others, including live pre- and post-show commentary from IGN hosts and special guests.
What's Hot On TheStreet
Happy birthday iPhone: Apple's (AAPL) iPhone turns 10 years old today! What an amazing product Steve Jobs and his team created. But, as TheStreet's Natalie Walters points out, the next five years for Apple could be radically different. Sales could well be boosted by new, non-iPhone products such as smart glasses and autonomous car technologies. Walters also mentions that iPhone demand may peak in 2019.
Blue Apron falters: Blue Apron (APRN) plans an initial public offering on Thursday seeking a valuation of about $2 billion. That's down significantly from a $3.2 billion valuation it had previously hoped to achieve. In the public sphere, the New York-based meal kit delivery service's IPO comes at an unsettling time, points out TheStreet's Ron Orol, as the markets begin to digest Amazon Inc.'s (AMZN) mega $13.4 billion acquisition of Whole Foods Market Inc. (WFM) . Moreover, investors have questioned Blue Apron's business model -- it hasn't turned a profit since 2012 due to rising marketing and distribution costs.
Regulators outsmarted: With questions swirling whether its combination would get approved by regulators, Walgreens Boots Alliance (WBA) and Rite-Aid RAD struck a clever deal on Thursday. Walgreens will pay $5.175 billion to Rite-Aid in cash and receive 2,186 stores in return. Walgreens will also pay Rite-Aid a $325 million termination fee for its planned buyout of the company.
Walgreens will be an even bigger drug-selling beast, with more than 15,000 stores spanning 11 countries. As for Rite-Aid, it will be left with about 2,300 stores once the deal closes in six months.
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Editors' pick: Originally published June 29.