Neustar, Inc. (NYSE: NSR), a trusted, neutral provider of real-time information services, today announced it has appointed Krishna Chettayar as General Manager and Vice President of Product, OneID®. In this role, Chettayar will steer the growth and strategy of Neustar's identity resolution solutions, including the OneID system. He will report to Venkat Achanta, former Walmart data chief, and Neustar's Chief Data and Analytics Officer.

Chettayar joins Neustar with over two decades of unrivaled data, analytics and digital media expertise. Most recently, he was instrumental in shaping the consumer data and insights services at TransUnion to drive media effectiveness and consumer product adoption. While Managing Director at Catalina Marketing, he spearheaded the development of mobile, online and in-store media solutions serving the CPG, pharmaceutical and agency verticals. Chettayar is a true advocate for delivering consumer data and insights to the C-Suite, helping organizations drive meaningful business outcomes.

"Krishna is a leading data science and advanced analytics expert with an extensive track record in customer intelligence and customer data management and we are thrilled to have his caliber of talent," said Achanta. "He has been instrumental in setting the standard for identity-driven solutions that provide marketers with actionable insights about a customer's digital footprint. Krishna's expertise in the financial services, travel and entertainment, retail and automotive industries, along with his background working for well-known data organizations makes him a valuable addition to our team."

"Accurately identifying consumers offline and online at scale remains the single most challenging dilemma for brands seeking better context and engagement across all their customer connections," said Chettayar. "As a leader in identity science, Neustar has the ability to access and corroborate consumer identity across authoritative sources of consumer data, allowing Neustar to deliver actionable, holistic ID resolution. The OneID system is focused on the next generation challenge of connecting people, places and things to enable better consumer engagement and risk mitigation with a high degree of certainty."

While at Acxiom Corporation, Chettayar led vertical data and marketing services for the consumer industry vertical, responsible for key data licensing agreements and new data and audience solutions. At Information Resources, he spearheaded the global consumer intelligence portfolio, integrating the company's entire market intelligence, data and targeting solutions. At Dun & Bradstreet, Chettayar held several executives level roles, spanning across the company's Customer Data Management Services, Customer Relationship Management practice and Product and Portfolio Marketing.

About Neustar

Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we're trusted by the world's great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical realtime responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn't who they claim to be, which helps stop fraud and denial of service before they're a problem. Because we're also an experienced manager of some of the world's most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 11,000 clients worldwide with decisions—not just data. More information is available at

View source version on

Copyright Business Wire 2010