Hopefully you're coming into Friday prepared, as it very well could be one of the most intense trading days of the year. 

If you haven't read TheStreet's markets contributor Stephen Guilfoyle's market recon column, I highly suggest that you do. He explains why Friday is going to be a mega-day when it comes to trading volume and how it may impact investors.

Friday has also seen plenty of analyst coverage, particularly with homebuilders out of Credit Suisse. The company started D.R. Horton (DHI) with an outperform rating and $38 price target. The analysts also started KB Home (KBH) with a neutral rating and $23 price target, as well as Lennar (LEN) at a neutral rating and $55 price target.

Credit Suisse also initiated PulteGroup (PHM) with an outperform rating and $27 price target, and Toll Brothers (TOL) with a neutral rating and $39 price target.

For the stocks started with an outperform rating -- PulteGroup and D.R. Horton -- analysts are looking for upside of roughly 12.5% and 15%, respectively. But Credit Suisse didn't stop there.

The analysts also took a look at trickle-down stocks, like Masco (MAS) and Whirlpool (WHR) . Both stocks were initiated with a neutral rating, while Masco received a $36 price target and Whirlpool was assigned a $208 price target.

Analysts started Mohawk Industries (MHK) with an outperform rating and $274 price target, while Jeld-Wen (JELD) was initiated with an outperform rating and $39 price target. Those targets suggest upside of 13% and 12.75%, respectively.

Finally, Credit Suisse also initiated coverage of Leggett & Platt (LEG) with a neutral rating and $56 price target.

What's Hot On TheStreet:

Well, OK then, Jeff Immelt: General Electric's (GE) outgoing CEO Jeff Immelt had some choice things to say at an event in NYC on Thursday night, TheStreet's Kinsey Grant reports. First, Immelt revealed a possibly fatal management mistake Kroger's (KR) CEO might have made about Amazon (AMZN) who, as we all know, just inked a $13.7 billion deal for organic grocer Whole Foods (WFM) . Immelt then took a jab at Hillary Clinton and Barack Obama for not visiting factories in their push to lift manufacturing wages. Talk about a well-paid boss going down swinging.

Why Sears Canada is dying: Sears Canada (SRSC) has one foot in the grave just like its ailing U.S. friend Sears Holdings Corp. (SHLD) . Unfortunately for Sears Canada, it's that friend across the boarder that has played a large role in its demise, TheStreet's Michelle Lodge reports. Sears has sucked badly needed cash away from Sears Canada through the years, leaving it unable to upgrade stores and do other things to compete effectively in the always challenging Canadian retail market.

General Electric is a holding in Jim Cramer's Action Alerts PLUS Charitable Trust Portfolio. Want to be alerted before Cramer buys or sells GE? Learn more now.

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This article was written by a staff member of TheStreet.

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