Another Instagram frenzy may be about to take off.
The vanilla-flavored soft-serve milkshake, mixed with Lucky Charms cereal, sweet syrup and marshmallows, will begin being sold this week for $2.99 at participating Burger King restaurants nationwide.
The milkshake will only be offered for a limited time.
A Burger King spokeswoman declined to give the exact date the drink will hit restaurants, how many locations will sell it or its length of time on the market.
But, as with all colorful, sugary drinks, like Starbucks Corp.'s (SBUX - Get Report) Unicorn Frappuccino that was offered for a limited time earlier this year, the Lucky Charms Shake is likely to gain traction on social media. Earlier this year, Burger King found some success with a milkshake made with Fruit Loops.
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