McDonald's Corp. (MCD) ended its longtime partnership with the International Olympic Committee as the fast-food chain joins a growing list of U.S. companies pulling advertising from the games, AdAge reported.
Industry experts speculate that some U.S. advertisers have left because of the dramatic time change for the next few games - PyeongChang in 2018, Tokyo in 2020 and Beijing in 2022.
McDonald's said the decision is part of a global growth plan that has the company reconsidering all parts of the business.
McDonald's, which has advertised at the games since 1976, signed a contract in 2012 to continue advertising at the Olympics until 2020. The 2018 Winter Games will be their last appearance.
The fast-food giant's shares rose 0.6% to $153.99 early Tuesday afternoon.
What's Hot on TheStreet
Snap is bleeding value: Snap Inc. (SNAP) fell nearly 5% by the close of trading on Wall Street Thursday, but never dipped below the $17 price that shares were sold at on March 2, when the company debuted on the Nasdaq with a $3.4 billion IPO. By the end of that first trading day, with shares rising more than 44%, Snap was valued at just under $33 billion.
Investors have questioned the relevance of the company's Snapchat app in a market dominated by messaging services such as Facebook's (FB) WhatsApp and the business-focused Slack Technologies. Wall Street has also raised questions about its ability to monetize the billions of messages it handles each day.
The stock is now 41% south of the all-time high reached on March 3. Snap's market cap has shrunk about $13 billion.
General Electric remains hot on everyone's minds: Change is in the air within the executive ranks at industrial giant General Electric (GE) , which of course could mean deep cost cuts to jump-start a stalled stock price.
"The change is welcome," TheStreet's founder Jim Cramer said during an exclusive conference call with members of his Action Alerts PLUS club for investors about long-time CEO Jeff Immelt handing off the baton to John Flannery. "Flannery will make the tough cuts that Immelt seemed incapable of making. We're looking for $2 billion in savings."
Alibaba wants to dominate: TheStreet's Natalie Walters is live with the second part of her exclusive interview with Alibaba's (BABA) vice chairman Joe Tsai. Alibaba executive chairman Jack Ma recently made the bold prediction that the Chinese e-commerce giant would hit $1 trillion in gross merchandise value (GMV) by the 2020 fiscal year, and eventually serve two billion customers by 2036. Although Alibaba currently dominates the enormous Chinese market, achieving such lofty goals obviously would require a significant global expansion.
TheStreet takes you through Alibaba's big plans.
Worried about how to pay for your golden years? Ken Fisher, founder of Fisher Investments, and TheStreet's Jim Cramer will tell you what you need to know in a June 21 webinar on the market trends that are shaping retirement planning today. Register here for the event, which starts at 11 a.m. ET.
Editors' pick: Originally published June 16.
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