BlackBerry's (BBRY Radar, a new fleet-tracking technology, will help Canadian trucking company Titanium Transportation cut costs and increase efficiency, Reuters reported.
Radar helps truck drivers find trailers in large yards faster by attaching a $400 data transferring box to all of Titanium's 1,300 truck trailers. The box monitors location, temperature and movement.
Its subscription service then costs an additional $10-$20 per month for each trailer connected to the Radar system. BlackBerry is testing Radar with more than 50 companies.
The data service is the latest attempt by the Canadian mobile communications company to capitalize on industrial clients' software needs instead of focusing on consumer electronics.
But the company expects to announce revenue below $1 billion this year for the first time since 2004.
BlackBerry stock traded 2.4% higher at $11.44 at Friday's opening.
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