Blue Nile online jeweler announced former Target (TGT) executive Jason Goldberger as its new CEO, Recode reported.

Goldberger will replace former Blue Nile CEO Harvey Kanter starting Monday.

Goldberger most recently led Target's digital operations and e-commerce for four years. He left the mega-retailer in September when a management change moved his responsibilities under the chief information officer.

Goldberger also worked for Gilt Groupe, Hayneedle and Amazon.com (AMZN) .

Seattle-based Blue Nile was founded in 1999. The purveyor of engagement rings and fine jewelry took its operations private earlier this year under an investor group led by Bain.

Blue Nile remains profitable, with about $500 million in sales each year.

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