Shares of Under Armour (UA) (UAA) are up about 2% Wednesday, despite analysts at Wells Fargo maintaining their hold rating. They do, however, suggest the Curry 4 shoe is gaining a lot of attention, which is worn by two-time MVP Stephen Curry of the Golden State Warriors, TheStreet's Jim Cramer, manager of the Action Alerts PLUS portfolio, said on CNBC's "Stop Trading" segment.
The Curry 4 doesn't actually go on sale until the fall of this year. But the star guard is currently wearing the shoe in this year's NBA Finals, played against the Cleveland Cavaliers. The Warriors hold a 2-0 edge over the Cavs and could sweep the Cavaliers by winning the next two games. Game 3 of the NBA Finals will be played in Cleveland Wednesday at 9 p.m. ET.
"It does matter" if the Warriors sweep, Cramer reasoned, adding that "if you get a sweep, i think people want the Curry 4."
Cramer pointed out that its Jack Daniel's Tennessee Fire sold well throughout the year, with sales up 14%. So there are some positives despite the stock being down.
Does Cramer recommend Brown-Forman? On Tuesday, Cramer said he prefers Constellation Brands (STZ) over Brown-Forman. Additionally, because shares of Brown-Forman spiked a few weeks ago on takeover rumors, Cramer does not want to push the stock.
Over on Real Money, Cramer gives advice to investors looking at how to play the Trump Trade. Get his insights and analysis with a free trial subscription to Real Money.