On Wednesday the New York Times Co. (NYT - Get Report) announced that it has promoted Meredith Kopit Levien to the position of executive VP and chief operating officer, effective immediately.

Levien will be in charge of overseeing the teams responsible for product, design, audience and brand, consumer revenue, advertising and NYT Beta.

The decision to make Levien chief operating officer is part of the Times' plan to reshape it digital departments, while streamlining and accelerating its digital businesses operations.

"Meredith is a force of nature who has already transformed our advertising and marketing departments. As [chief operating officer], she will have the task of leading and coordinating our digital operations, from audience identification and brand marketing, to product innovation and development, to monetization. Meredith combines great strategic insight and a profound commitment to The Times's journalistic mission with a spectacular track record of building digital teams and businesses," company CEO Mark Thompson said.

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