EU Competition officials will begin an inquiry into whether clothing retailer Guess? (GES) is actively attempting to restrict cross-border purchases from potential customers in the 28-nation bloc.
"One of the key benefits of the EU's single market is that consumers can shop around for a better deal," EU Competition Commissioner Margrethe Vestager said.
The commission said that while its investigation into Guess? was separate from a wider probe into online sales, the revelation of possible misconduct by the retailer follows up on one of the issues identified in that investigation.
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