The robust analytics capabilities of the Neustar IDMP allows marketers to perform customer and prospect analysis, and develop custom segmentations using an identity foundation based on 220 million U.S. adults and 120 million households. That authoritative identity is comprised of accurate, verified, and continuously updated consumer information, which enables marketers to make real-time digital marketing decisions - all while respecting consumer privacy. With the consumer digital footprint being in constant flux, the Neustar IDMP empowers marketers with data-driven insights needed for true one-to-one customer engagement through its segmentation, audience targeting, modeling and measurement capabilities.As with all Forrester Waves, vendors were rated based on the capabilities of their current offering, their strategy and breadth of market presence. To evaluate vendors on their strengths and weaknesses of each solution, Forrester analysts assess various data sources based on a combination of vendor surveys, product demos and customer reference calls and surveys. Forrester sets default weightings to reflect their analysis of the needs of large user companies and then scores the vendors based on a clearly defined scale. A complimentary copy of "The Forrester Wave™: Data Management Platforms, Q2, 2017" report is available here. About Neustar Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we're trusted by the world's great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical realtime responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn't who they claim to be, which helps stop fraud and denial of service before they're a problem. Because we're also an experienced manager of some of the world's most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 11,000 clients worldwide with decisions—not just data. More information is available at https://www.neustar.biz.