Restaurant Brands Int'l (QSR) -owned fast food giant Burger King has pulled an overseas ad campaign that requested burger lovers in Belgium "crown" the restaurant the country's true ruler, the Reuters reports. The ad stunt angered the European nation's living monarch, Kind Philippe, who was crowned in 2013.
The brand's ad, which launched in Belgium this month, asked: "Two kings. One crown. Who will rule? Vote now." Those that clicked on King Philippe were then hit with a series of questions including "are you sure, he won't cook you fries."
Representatives of the King on Monday asked its local Burger King unit to explain the ad, Reuters noted.
Shares of Restaurant Brands were lower by 3.02% to $59.81 this morning.
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