NEW YORK, May 17, 2017 /PRNewswire/ -- The spotlight captured the mischievously stylish first-ever Toyota C-HR as it made its film debut on the red carpet of People en Español's 20 th anniversary celebration, Los Más Bellos, held last night in New York City.
Toyota premiered the short film "Rapunzel" based on the Toyota C-HR commercial that will air on May 29. Press and guests were treated to a sneak peek and special Q&A session with the stars of the film, actors Diego Boneta and Lorenza Izzo. "At Toyota, we delight in utilizing innovative ways to unveil our products and the campaigns that support them," said John Myers, National Manager - Vehicle Marketing and Communications - Crossover Utility Vehicles for Toyota. "People en Español's celebration lent itself beautifully to unveiling the all-new Toyota C-HR creative campaign for our Latino guests, and opened the doors for us to showcase this stylish, edgy, fun-to-drive crossover vehicle full of advanced standard safety technology that is already widely available for guests at dealerships nationwide." The all-new Toyota C-HR joined the red carpet action in a mirrored infinity room, providing an attention-grabbing and artistic installation that offered guests an up-close look at the vehicle while producing a cool selfie GIF shareable on social media.