- Mobile ad spend: Marketing budgets are following the eyeball shift from traditional channels to mobile. Marin examines this trend and discusses the ROI potential of different mobile strategies.
- Overlooked revenue: Marin explores the implications of the industry's lack of expertise in the face of new features and products, and the opportunity this presents to those willing to learn and leverage new tools and channels.
- Top priorities and aspirational goals: Marketers have taken notice of consumer willingness to try the newest video, voice, and augmented reality technologies coming to market. It also identifies content marketing as a top priority.
ResourceDigital Advertising 2017: http://www.marinsoftware.com/resources/whitepapers/state-digital-advertising-2017 About Marin SoftwareMarin Software Incorporated's (NYSE:MRIN) mission is to give advertisers the power to drive higher efficiency, effectiveness, and transparency in their paid marketing programs that run on the world's largest publishers. Marin provides industry leading enterprise marketing software for advertisers and agencies to measure, manage, and optimize billions of dollars in annualized ad spend across the web and mobile devices. Offering an integrated SaaS ad management platform for search, social, and display advertising, Marin helps digital marketers improve financial performance, save time, and make better decisions. Advertisers use Marin to create, target, and convert precise audiences based on recent buying signals from users' search, social, and display interactions. Headquartered in San Francisco, with offices in eight countries, Marin's technology powers marketing campaigns around the globe. For more information about Marin Software, please visit: marinsoftware.com.
Media ContactMaria BreauxCorporate Communications, Marin Software415firstname.lastname@example.org