Lions Gate (LGF and Fandom, the largest entertainment fan site in the world, today announced a strategic partnership to reach fans across Lions Gate's broad portfolio.
The partnership will allow Lions Gate to continue to refine its marketing strategies, expand the worlds of its franchises and create new content for fans while deepening its engagement with them.
Fandom users will in return have access to enhanced content experiences based on Lions Gate intellectual property.
"We're pleased to expand our strategic partnership with President and CEO Craig Palmer, COO Walker Jacobs and the entire Fandom team," said Lions Gate President of Interactive Ventures & Games Peter Levin. "The complementary strengths of our two companies will enable us to engage even more deeply with the fans of our properties, continue customizing our content to their preferences and laser focus our marketing initiatives as we grow our platform around the world."
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Editors' pick: Originally published April 28.