- Ask new donors to give on a monthly basis.
- Convert multi-year, single donors to sustainers.
- Make monthly giving the website default.
- Use a credit card updater service and update invalid credit card data.
- Encourage donors to use electronic funds transfer.
- Steward your sustainers.
CHARLESTON, S.C., April 28, 2017 /PRNewswire/ -- Blackbaud (NASDAQ: BLKB), the world's leading cloud software company powering social good, today announced the availability of a new report, " Sustainers in Focus Part 2: Proven Practices for Success," featuring research-backed best practices for marketing, promoting, soliciting and fulfilling a sustained giving program. This highly-anticipated second installment of the Sustainers in Focus series released by the Blackbaud Institute for Philanthropic Impact shares strategies that have been proven to produce significant results for social good organizations based on rigorous research and analysis."Until now the sector has only had anecdotal evidence about what might work to make a program successful, but this study explores variances in sustainer program returns across different organizations in different sub-sectors to determine the true research-backed best practices that have worked for real organizations," said Chuck Longfield, Blackbaud's chief scientist. "These are proven practices, not just advice that might work, that are shared in a clear, concise way to provide an easy-to-follow roadmap to success. They can be broadly applied and repeated to increase sustainer program performance across the entire sector." In Part 1 of the series, "Sustainers in Focus: Uncovering the Value of Retained Revenue," the Blackbaud Institute concentrated on showing the financial justification for sustainer giving as a strategic approach to building donor base stability and maximizing value. Part 2 documents the best practices for increasing sustainer program performance across the nonprofit sector. Six Proven Practices Uncovered by Blackbaud's Sustainers in Focus Part 2 ReportTo view the original version on PR Newswire, visit: http://www.prnewswire.com/news-releases/the-blackbaud-institute-uncovers-proven-strategies-for-successful-monthly-giving-programs-300448000.html SOURCE Blackbaud