Fifth Third Bank (NASDAQ: FITB) launched a contest this week offering small business owners a chance to have their company's logo featured on NASCAR driver Ricky Stenhouse Jr.'s No. 17 Fifth Third Ford.

The Fifth Third Bank "What Drives You" Small Business Contest kicks off today and runs through May 7. The Bank hopes customers and owners nominate small businesses for the way they rev up the communities they serve, never slow down and never stop pushing toward the finish line.

One lucky business will be selected to have its company logo featured on the No. 17 Fifth Third Ford during the Coke Zero 400 Powered By Coca-Cola. Held at Daytona International Speedway on July 1, the race is one of NASCAR's most anticipated events of the year.

"We understand the unwavering energy and endless hours that keep a small business running," said Kala Gibson, head of Business Banking for Fifth Third Bank. "At Fifth Third, we salute this hard work to turn a dream into reality. We're excited to gain exposure for one small business to the millions of fans in attendance and watching the race from home."

The winner and a guest will also receive a VIP experience to the race to see their logo fly around the track. This includes airfare, hotel accommodations, pit box seating and a chance to meet Ricky Stenhouse Jr.

Companies with less than 100 employees in the Bank's 10-state footprint are eligible to enter. The contest runs now through May 7. The winner will be announced in June.

To submit a nomination and for official rules and details, visit the contest page at roushfenway.com/53whatdrivesyou. No purchase necessary.

About Fifth Third

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. As of March 31, 2017, the Company had $140 billion in assets and operated 1,155 full-service Banking Centers and 2,471 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Wealth & Asset Management. As of March 31, 2017, Fifth Third also had a 17.8 percent interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2017, had $323 billion in assets under care, of which it managed $33 billion for individuals, corporations and not-for-profit organizations through its Trust, Brokerage and Insurance businesses. Investor information and press releases can be viewed at www.53.com. Fifth Third's common stock is traded on the Nasdaq® Global Select Market under the symbol "FITB." Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender.

About Roush Fenway Racing

Roush Fenway Racing is the winningest team in NASCAR history, fielding multiple teams in NASCAR Monster Energy Cup Series and NASCAR XFINITY Series competition. Moving into its 30 th season, Roush Fenway is a leader in driver development, having launched the careers for many of the top drivers in the sport. Off-track, Roush Fenway is a leader in NASCAR marketing solutions, pioneering motorsport's first team-focused TV show and producing multiple award-winning digital and experiential marketing campaigns. Roush Fenway is co-owned by Jack Roush, the winningest team owner in NASCAR history and Fenway Sports Group, parent company of Major League Baseball's Boston Red Sox and English Premier League's Liverpool F.C. Visit RoushFenway.com, circle on Google+, become a fan on Facebook and Instagram and follow on Twitter at @roushfenway.

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