Apple (AAPL) is using its Apple Music service to promote young musicians through a stream of videos, playlists, and new music, Bloomberg reports.
The first performer to be promoted is a 24-year-old Atlanta singer called 6lack, who released an album last fall. Apple released a documentary on 6lack on Thursday.
Apple executives are hoping the campaign will attract more artists and customers to Apple music, Bloomberg noted.
(What will move markets this quarter and how should investors position themselves ahead of time? Jim Cramer sat down with four of TheStreet's top columnists recently to get their views. Click here to listen to his latest Trading Strategies roundtable with them and read their advice for stocks, bonds, forex and gold.)