Apple Funding Program to Create Pop Stars Out of Young Artists

Apple (AAPL) is using its Apple Music service to promote young musicians through a stream of videos, playlists, and new music, Bloomberg reports.

The first performer to be promoted is a 24-year-old Atlanta singer called 6lack, who released an album last fall. Apple released a documentary on 6lack on Thursday.

Apple executives are hoping the campaign will attract more artists and customers to Apple music, Bloomberg noted.

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