By now everyone has seen the footage of a man being dragged from a United Flight (UAL - Get Report) by airport police on Sunday because the flight was overbooked. The Internet exploded in outrage, and on Wednesday United CEO Oscar Munoz told Good Morning America that he felt "shame" after seeing the video.

The CEO promised "this will never happen again," ABC News reported. Now, it is being reported that United is going to compensate all passengers on board flight 3411 the cost of their tickets. This comes from a tweet by CNBC assignment desk manager Ryan Ruggiero.

United stock was lower slightly this afternoon.

(What will move markets this quarter and how should investors position themselves ahead of time? Jim Cramer sat down with four of TheStreet's top columnists recently to get their views. Click here to listen to his latest Trading Strategies roundtable with them and read their advice for stocks, bonds, forex and gold.)