The ad was not done in partnership with Google, and the question remains whether there's anything Google might do to prevent such triggers.
The ad is "essentially breaking the fourth wall" of advertising, Burger King said in a statement to Recode.
(What will move markets this quarter and how should investors position themselves ahead of time? Jim Cramer sat down with four of TheStreet's top columnists recently to get their views. Click here to listen to his latest Trading Strategies roundtable with them and read their advice for stocks, bonds, forex and gold.)