Ford  (F - Get Report) unveiled a revamped version of the luxury Lincoln Navigator SUV at the New York Auto Show Wednesday as Ford looks to make inroads in the high margin U.S. SUV market. 

Rival GM  (GM - Get Report) has estimated that it controls about 80% of the large SUV market in the U.S. 

(What will move markets this quarter and how should investors position themselves ahead of time? Jim Cramer sat down with four of TheStreet's top columnists recently to get their views. Click here to listen to his latest Trading Strategies roundtable with them and read their advice for stocks, bonds, forex and gold.)

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