SECAUCUS, N.J., April 11, 2017 /PRNewswire/ -- In celebration of Earth Day on April 22 nd, The Vitamin Shoppe - a multi-channel specialty retailer and manufacturer of nutritional products announced today that it will partner with American Forests to plant at least 10,000 trees as part of its national Earth Day campaign. From April 21 st-23 rd, The Vitamin Shoppe stores nationwide and vitaminshoppe.com will contribute a minimum of $10,000 to American Forests.  For every plnt brand product sold, The Vitamin Shoppe will donate $1.00 to the non-profit organization, and will plant those trees in selected forests in Mississippi, Texas, California and Wyoming.

The Vitamin Shoppe joins the global Earth Day movement to bring awareness around the environment and sustainability, highlighting its commitment to social and environmental impact with plnt—a line sold exclusively at The Vitamin Shoppe, comprised of products consisting of ingredients sourced entirely from nature. All plnt products are free of gluten, dairy and artificial preservatives and offers a variety of herbs, supplements and whole foods to help individuals on their wellness journey. Now, through the partnership with American Forests, customers can feel good knowing that their purchase will help the planet thrive.

American Forests protects and restores wild land and urban forests with a focus on threatened forest ecosystems, as well as planting trees to make cities more sustainable, beautiful and livable. It is the oldest national conservation organization and has planted more than 50 million trees since 1990 in all 50 states and 43 countries. This year, American Forests aims to plant 3 million trees—a number The Vitamin Shoppe will help achieve.

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